Person Centered Tech: Live event landing pages, email promotions, sales funnels and on-demand EdTech
OPPORTUNITY:
Person Centered Tech’s CEU program had a multi-prong opportunity:
1. Their live CEU events brought their brand a lot of attention
2. Each live event needed strategy, individual promotion, landing pages, social media, and other collateral that met accreditation standards.
3. The need to keep each event low cost meant that these events were not enough to grow the business.
CHALLENGE:
We identified the CEU events as excellent lost leader content that can benefit the larger community, and bring more problem-aware clinicians towards the individualized services the organization offers.
SOLUTION:
Each month, the team created brochure pages with accreditation requirements, social media posts, email promotions, and funnel content to share. Key thought leaders were identified and empowered to share vital information and coupon codes to bring more clinicians into our live events. Events were held on a regular cadence, with topics that were taken from our community, and taught by leaders in that niche.
