Person Centered Tech: HIPAA Security Memes
OPPORTUNITY:
Person Centered Tech was looking for a fun way to engage their audience and bolster word of mouth about their key products.
CHALLENGE:
We identified that our compliance clients required a way to remind their staff of security tasks regularly and that this was an often boring and uninspiring task they hated.
SOLUTION:
We created over 100 HIPAA security memes that were used as a lead magnet (and received 2500 independent sign ups) and security reminder for our top forming clients.
Memes are dripped out 2x a month, forwarded hundreds of times to other clinicians, and shared across social media. This passive stream of content generates incremental revenue, fulfills a client and product need, AND gets the brand shared to new clinicians!
Plus, they are simply great fun!
