The operating model I bring to every team I join.

Every engine sits on a layer of people, rituals, and decisions. Without that layer, marketing programs degrade the moment a key contributor leaves. Most teams don't have it.

• Defined roles and accountability across lifecycle, demand, and content
• Installed weekly operating cadences tied to pipeline and revenue metrics
• Built hiring rubrics for marketers who think in systems, not channels
• Created onboarding so that the second person in a seat ships faster than the first

I'd document the operating model publicly from day one. Keeping it in my head made me indispensable in the wrong way — the goal is a team that runs without me, not one that needs me.