Things I built
work I'm proud to have been a part of
Spruce · B2C Home Services · Shipped
Balancing Revenue Growth with Supply Constraints Through Regional Demand Design
$764Kincremental revenue · 6-channel LTO campaign
SIA · B2B Media · Program Operations · Content Distribution · Active
The program was running. The infrastructure underneath it wasn't.
$1Mprogram · global scale
Person Centered Tech · Healthcare-Adjacent · Fractional · Active
A compliance company that chose warmth over fear. Here's what happened to revenue.
112%revenue growth for SaaS subscriptions
Liz Jones Media · Write Sell Win · Freelance · 2013–2018 · Freelance
After my first win, I spent a decade helping every small business I could find.
70+clients served
CardsPlus · B2B Manufacturing · South Africa · 2008–2013 · Founding Era
I started with a laptop, a loft, and cold outreach. I left when we were the largest non-banking plastic card manufacturer in Sub-Saharan Africa.
3 → 50+team growth during tenure
Cross-industry · Lifecycle · Active
Reactivation isn't a campaign. It's an admission that your onboarding failed.
3xreactivation lift
Leadership layer · All roles · Active
The operating model I bring to every team I join.
5functions coordinated