Marketing operator · writer · building globally since 2008

Systems that sell.Stories that stick.Since 2008.

I started in B2B manufacturing, taught myself copywriting before there were courses for it, and spent a decade freelancing across hundreds of businesses while the rest of the industry caught up. Now I build the whole stack — strategy, infrastructure, content, measurement. Director title. Fixer energy.

Liz Jones

Director-level marketing operator · Portland, OR · remote-first

What I've been called in for

The funnel isn't converting.

Called in to find the routing problem nobody looked at.

We're scaling but nothing is documented.

Called in to build the system before it breaks.

The strategy is right. The team is exhausted.

Called in to fix the infrastructure underneath.

If any of these sound familiar, keep reading.

Since 2008

in the industry

industries

Hundreds

of engagements

Things I built

case studies written like they actually happened

Spruce · B2C Home Services · Shipped

Balancing Revenue Growth with Supply Constraints Through Regional Demand Design

A limited-time offer. Six channels. Regional supply constraints. Two weeks to make it work.

$764Kincremental revenue · 6-channel LTO campaign

SIA · B2B Media · Program Operations · Content Distribution · Active

The program was running. The infrastructure underneath it wasn't.

What looks like event production is actually a $1M marketing engine with five moving formats and one very detailed runbook.

$1Mprogram · global scale

Person Centered Tech · Healthcare-Adjacent · Fractional · Active

A compliance company that chose warmth over fear. Here's what happened to revenue.

First marketing hire. Kitchen sink to product-led growth. 112% revenue growth.

112%revenue growth for SaaS subscriptions

Liz Jones Media · Write Sell Win · Freelance · 2013–2018 · Freelance

After my first win, I spent a decade helping every small business I could find.

70+ clients. Every industry. One rule: understand the audience before you write a word.

70+clients served

CardsPlus · B2B Manufacturing · South Africa · 2008–2013 · Founding Era

I started with a laptop, a loft, and cold outreach. I left when we were the largest non-banking plastic card manufacturer in Sub-Saharan Africa.

Where I learned that moving up the funnel changes everything — and that titles are negotiable.

3 → 50+team growth during tenure

Cross-industry · Lifecycle · Active

Reactivation isn't a campaign. It's an admission that your onboarding failed.

The hardest thing to sell internally is a sequence for people who already said no. Here's why it's always worth it.

3xreactivation lift

Leadership layer · All roles · Active

The operating model I bring to every team I join.

Systems don't run themselves. Here's how I build the human infrastructure around the technical one.

5functions coordinated

Currently reading

always. usually three at once.

Upstream

Dan Heath

because fixing problems before they happen is the whole job.

The Making of a Manager

Julie Zhuo

re-reading it. hits differently when you're the one being managed badly.

Wintering

Katherine May

not a business book. that's the point.

Obviously Awesome

April Dunford

positioning is everything. April Dunford figured it out first.

Latest thinking

from the newsletter

Essay

The Difference A Leader Can Make

What happens when someone actually believes in you

1 min read · March 5, 2026

Read on Substack →

How I got here

I started as a writer who wanted to make things matter. Then I learned that distribution is what makes things matter. Then I learned that distribution without infrastructure is just luck. So I got the infrastructure. Then I got the MBA. Now I build the whole thing.

Open to Director-level roles and fractional engagements where the scope is real and the authority matches it.

Let's think together →